Designing A Website That Sells
Would you shop at a grocery store that left the bad meat in with the good meat or wasn’t clean? Would you buy a car from a lot that had totaled automobiles on the lot? I wouldn’t and neither would you. Your website is your store; your lot. You must have an atmosphere that is pleasing to buyers. One that tells that buyer that you are not an armature, that you are in fact an experienced knowledgeable professional. Your site is a name and address reflection of your product and or services and that is why having a well designed website is an invaluable asset.
Make your site user friendly
The first change to keep in mind when designing your website, is “surf ability”. Play a few minutes a look around at several web pages. What makes them appealing? Were there some that you closed out of immediately? Why? Take down notes and do your research. Keep in mind that when a person visits your site they have a goal in mind. They are either seeking information or shopping for a product or service. Give the person what they want without having to search for it. Be sure that some information on your site is relevant to how people are likely to search. Convince the buyer that they need your product or services to solve their problem. For an example of an user friendly web design.
Optimize Landing Pages
Your home page serves a very specific purpose. It should be an avenue by which the customer can buy at your site. It should be easy to view and load very quickly. This is your first impression and we all know that first impressions can either close the deal or loose the deal. Make it simple. It is best to have links that are easily view-able by the reader that will navigate them to where they want to be. Tables are often a great choice when deciding on a journeying to design the home page of your website. Your home page should load very quickly, chances are if it takes the page more than a couple of seconds to load, the customer will click away to save time, hoping to find the information or product elsewhere. To increase the loading speed of your main page you should avoid large graphics or excessive graphics. To many banners or special effects can cause a page to load slowly as well.
Information should be easy to find with no distraction
To make your web site more appealing to the eyes, you should stick to mild colors. If your site is a signification site where the user will be doing a lot of reading, it is best to stick to black and white. Color can be added to brighten up the layout, simple remember to keep the overall look of the page professional and supportive to the audience that will be visiting most often. Since screen resolutions vary among monitors, technology is a good idea to set the pixels to a standard 800×600. You Gregorian calendar also choose to set the tables in your web page to span a percentage of the page rather than a set number of inches. This will be sure to accommodate all screen sizes. You should remember that a lot of Internet users will not use the same browser as you, and therefore you should be sure that your site looks as good on other browsers as it does on yours. Test your site on several browsers and make sure it looks good on tablets and smart phones as well. A responsive theme or template usually looks good on all browsers however you should still test them because sometimes you may want to resize the pictures till you like the way it looks.
The overall look of your website determines whether or not you make money and how much. The appearance of the site, if designed properly, can be an excellent marketing strategy for your products and or services.
Please feel free to visit our main website for information about responsive web design as this is another very important element of a successful website.